Memphis Hair Care Brand

Tiara's Crown Collection is a Memphis-founded hair care and beauty brand. Founder Tiara Jasper, a certified cosmetologist and professional braider since 2012, built the product line in her own Memphis chair starting in 2018, formulating for the braids, protective styles, and natural hair her clients actually wore.

Born in a Memphis Braiding Chair

The brand did not start as a product company. It started as a working braider solving problems mid-appointment: gel that held a full install without flaking, oil that kept the scalp comfortable for weeks under braids, finishes that photographed clean. Each product was tested on paying clients before it was sold. That story is told in Tiara Jasper's Memphis Voyager feature.

A Black Woman-Owned Beauty Brand

Tiara's Crown Collection is a Black woman-owned beauty brand serving the styles and textures Memphis wears every day: box braids, knotless braids, locs, twists, sleek ponytails, wig installs, and natural hair. The community around the brand now counts more than 30,000 email subscribers and an active following on Instagram, TikTok, and Facebook.

What the Brand Makes

Braid and styling essentials like Braid Gel, Braid Glaze, and Braid Foam, scalp and hair oils led by Grapevine Oil, professional braider tools, and plant-based skin care through the Grapevine Naturals line. Start with the best sellers, rated 4.9 across more than 700 reviews.

Frequently Asked Questions

Is Tiara's Crown Collection based in Memphis?

Yes. The brand was founded in Memphis, Tennessee in 2018 by braider and cosmetologist Tiara Jasper.

Where can I buy Tiara's Crown Collection products?

Directly on the official website, with shipping to United States addresses in 3 to 7 business days.

Who is the brand for?

People who wear braids, locs, twists, protective styles, sleek styles, and natural hair, plus the professional braiders who install them. Learn more on the About page.